We Love Laguna Beach started as the passion project of Jennifer Halbert; a real estate agent with east coast roots living the sunny Laguna Beach life. For years Jennifer has had a calling to volunteer with local non-profits and organizations. Her regular involvement in the community inspired her to brainstorm a resource that would bring together locals and visitors alike, and in 2021 she launched the premier issue of We Love Laguna Beach magazine! After the magazine’s success, Jennifer focused her efforts on the website and social media. That’s where she found Kristin Nicholson, who was also volunteering around town and supporting local businesses.

The two joined forces and the vision of We Love Laguna Beach gradually expanded.

With a deep desire to support and give back to the community they love, Jennifer and Kristin hope to register We Love Laguna Beach as a non-profit in order to better serve their fellow organizations.